• How can Lidl sell jeans for £5.99? Easy … pay people 23p an hour to make them

    How can Lidl sell jeans for £5.99? Easy … pay people 23p an hour to make them0

    Gethin Chamberlain, for The Observer, 12 March 2016. Abracadabra! “Jean genie Lidl magics up £5.99 denims,” shouted the headline in a newspaper last weekend as it extolled the brilliance of the cut-price supermarket chain in once again undercutting its rivals. The German retailer, it explained, was continuing its assault on the traditional supermarket giants by targeting the

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